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Smart gloss on whatever is happening at the moment

Emily Gould stood in front of her work on the building posing for photographs West 29th Street, wearing a stone colored cardigan, her hair scraped back into a messy ponytail, her only concession to vanity oblique red lipstick line applications have obvious indifference.
Obviously, because Ms. Gould, who is nothing if not self-consciousness seems to be working deflection means unwelcome eyes see. "Attention," she said in an interview earlier this month to accept, "is not the product I'm interested."

Again? Ms. Gould, aged 32, who made her name after soliciting only form of notification, she now disdain. In her blog, Emily Magazine, she entertain her readers, young women who, like her, is tottering toward adulthood, about her professional and romantic hardships and day-to-day life of the minutiae of witty observation score: Her wardrobe problems, small problems boyfriend, even her cat rough dental disease.

In fact, one case can be made Ms. Gould warts and - all brands of self-exposure is expected wave of repentance writing "Girls", Lena Dunham's semi-autobiographical hit HBO paved the way.

Thus, it acts as a jolt to learn that this self-proclaimed over-sharing network veteran has hit the Refresh button to open her back, shaping her career in the media.

Next month Farrar Straus and Giroux will publish "friendship", Ms. Gould often transparent autobiographical exploration of two women looking for love novels, but mostly to make ends meet, unforgiving climate in New York in the early 2000s. She wrote the book, she said, "to invite new things into my life."

She re-examine her earlier blog post, exercises little interest, she said, "friendship", tells the story as compelling relayed word "nail scissors to check a box of old newspaper."

In her influence over one and a half dozen years ago, the peak period, Ms. Gould "is at the forefront of a movement, said:" Wan 里克利, a novelist and reporter in DailyDot.com, including social media , "making transparent into its own art form."

In her genre's most obvious successor is Miss Deng Namu, magnets crowd, Ms. Gould once spoiled every quip and extreme ruminant sister.

Ms. Gould remember the party in Brooklyn Miss Deng Namu has crashed. Guests are happy, when she ushered them into her place in the same building. "Her boyfriend there," Ms. Gould said. "I was considered her bookshelf and I think the people who sent her the book is free."

Experience to send her to a funk. "I was jealous," she said. "In my time I hope to create something that every woman who is jealous of Lena Dunham."

Like Miss Deng Namu, Ms. Gould was in her early 20s, she realized the celebrity sort - no, make that notoriety - striver her age can only dream of. When the website Gawker called, she immediately abandoned the culture of celebrity her position at a publishing house to give her the sting for the U.S., especially in Manhattan media elite bloated ego. The site has cast himself as a bold social leveler, taking refreshing, of course titillating, but more of a gratuitous poke in the privileged and powerful. Ms. Gould considered himself a fighter, guerrilla journalism advocates spun feel to the reader in real time, on their actions.

Gawker's editor in her brief but high-profile as she has her influence meaningful. "When I started, Gawker is this little gnat," she said. "But I worked there for a year, it seems that it has become the rhino I did not realize that the things I write casually will be the first day of the Google search topic."

Funny, fierce and red bare naked disrespect her job is so aggressive, and sometimes they even managed to incense habit affable Jimmy Kimmel. While sitting on the Larry King talk show in Kim's in 2007, he called her out on the show as irresponsible reporting and flagrant violation of privacy. "You throw a stone in a celebrity," he scolded, and then told her face on: "'Guess who's here," I do not want to see you in hell arrive, someone wrote a text message, said: "The

Looking back on the episode, the first in a series of public excoriations, Ms. Gould admits, "I probably went around systematically rub people the wrong way as the first part of my career."

Soon, she became a pinata, readers who had problems, including her perception of the state to participate in the chase, and shameless self-random bashings.

A friend warned her at that time, "You're not riding a wave, you swim in the ocean in front of the wave that is about to collapse," Ms. Gould said. "Waves crashed on me."

She clung to all the same gadfly role. "She has been a lightning rod for controversy, as long as I knew her," Bennett Madison, a writer and friend since high school, said. "Forced to work at Gawker she asked," This is what I want to be? "

It came to her, Ms. Gould recalled, "that there are honest only difference between being hit or miss." Spread gossip and slander public figures, she said, "is not an important position as it is useful." 2007 , at the end of a long, rambling, she tells her readers, yes ah. I resigned.

The next year, she wrote a 8000 New York Times Magazine, the world's repentance, not only because of its contents say, but because of the cover display, Ms. Gould lazily lying in an unmade bed, her signature poppy tattoo exposed, her hair spread out amber crumpled sheets.

Ms. Gould said, from her appearances on television in the article, and sent her tremble with fear, panic and then into therapy negative consequences. She wanted her contextualization experience. "No wonder we are ready to admit that the idea of ​​the depths of our hearts to everyone," she wrote. "We are constantly being shown to confirm the most reliable way is through humiliation in front of a panel of judges."

Amen. But readers entrust her typing, Ms. casting Gould, who grew up in suburban Maryland, and her mother is a court-appointed lawyer, her father, a public relations manager, one more than the level of education (she went to Kenyon) and ultra- City girl permissions. On the Internet, they are competing to shame her.

In the reader's comments section, a woman who said she is a contemporary wrote, "Please stop embarrassing our generation and unconscious chat." Manhattan Ritnyc wrote, "the magazine's cover alluring that she does have, though very minor writing skills, a good complexion. "

Flexible slim, Ms. Gould came back a memoir in 2010, "and heart that matter," in which she describes her culinary adventure, yoga classes, up and down relationships and job opportunities, she despised. Casting about for ways to locate this book, the publisher suggested she touted as "the voice of her generation." "We can not just say, 'a voice?" Ms. Gould recalls pleading. The words come back to haunt her, because it is occasional, they echoed Miss Deng Namu "girl."

As a memoir, for which Ms. Gould get $ 200,000 in advance, it sold less than 10,000 copies, respectable, to be sure, but anemia industry standards. In early June, between sips soothing chamomile tea, Ms. Gould assess damage. She could not expect her followers will become of her, that she Unplugged geyser in trading stocks of sulfuric acid, she said.

Mr. Cleary recalled consensus among writers: "This is a jealousy and hatred of someone her own where she won a big deal of this killer book.." Since then, he modified his views. "When I started to read more of her, I found a very sharp, very funny observers," he said. "I appreciate her inside, smart gloss on whatever is happening at the moment."

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